How ECOCUISINE Generated +350 Qualified Leads via a 360° Social Ads & Content Strategy

The home improvement market in Morocco is undergoing an unprecedented transformation. Facing an increasingly demanding and connected clientele, premium brands can no longer settle for a simple digital presence: they must embody an experience. With this vision in mind, I support ECOCUISINE—a leading European brand for "all-inclusive" German-quality kitchens—in deploying its Social Media and Performance strategy.

A Partnership Built on Excellence and Ambition

When a brand with ECOCUISINE’s heritage—boasting over 110 stores across Europe—establishes itself in Morocco, the challenge isn't just about creating an identity, but transposing it with precision. The Marrakech showroom is a showcase of craftsmanship that deserved a digital storefront equal to its high-end finishes.

As their Social Media Manager, my mission has been to guide this transition toward a higher level of digital maturity. The goal? To align the brand’s social media perception with the excellence customers experience when stepping into the showroom.

Digital as an Extension of the Showroom

One of the keys to this case study lies in a deep understanding of the premium kitchen buying cycle. This is not an impulsive purchase; it is a life project.

Enhancing Expertise and Consulting

On Instagram and Facebook, the focus was shifted toward the "Consulting" dimension. An ECOCUISINE kitchen is the result of German engineering and personalized design. My editorial strategy, therefore, prioritized highlighting this added value. Through immersive formats, we invited the audience to discover the details that make the difference: ergonomics, material durability, and timeless aesthetics.

Humanizing an International Brand

For an international brand to succeed locally, it must create a bond of proximity. By highlighting the showroom teams and "life at the store" moments, we transformed a corporate visual identity into a living, accessible, and trusted brand. This approach reassures prospects even before they walk through the showroom doors.

Performance Engineering at the Service of Growth

While organic content builds the image, sponsorship is the engine of visibility. Without disclosing the technical specifics of my campaign structures, the approach adopted for ECOCUISINE relies on a balanced media mix between brand awareness (branding) and call-to-action.

The transition to a structured advertising management system allowed for the optimization of every dirham invested. By finely targeting profiles in the midst of real estate or renovation projects, we successfully captured a highly qualified audience. The objective is no longer just to collect "likes," but to generate real opportunities for the sales consultants.

Results That Speak for Themselves

The effectiveness of a strategy is measured by its ability to mobilize an audience. The consolidated figures over the past few months testify to the relevance of this vision:

• Massive Reach: Over 1,000,000 touchpoints generated, positioning ECOCUISINE as a key player in the sector on the Moroccan web.

• Engaged Community: The acquisition of 4,000 new followers represents more than just a number; it is a database of potential clients interacting daily with the brand.

• High-Performing Lead Generation: With over 350 qualified prospects collected, digital has established itself as the primary business provider for the showroom, proving the profitability of the established advertising model.

Towards New Horizons

The success of this collaboration with ECOCUISINE demonstrates that a successful Social Media strategy relies on a sharp understanding of luxury codes and the expectations of the Moroccan market. By combining polished aesthetics with constant advertising rigor, we transformed the brand's digital presence into a concrete growth lever.

For ECOCUISINE, this is only the beginning of a digital ascent that continues to redefine the standards of equipped kitchens in Morocco. You can discover the brand's world and the results of our creative work directly on their Instagram account:

Explore the project: Instagram @EcocuisineMaroc

Your brand deserves a tailor-made performance strategy

Are you a premium brand or business looking to turn your social media into a concrete acquisition channel? Whether it is to structure your advertising campaigns or to redefine your visual identity, I support you in reaching your business goals.

Let’s take your digital presence to the next level.