Marketing Strategy for a Formwork Production Company

In the metal formwork industry, product quality alone isn’t enough — it needs to be seen. The goal of this project was to help an industrial B2B company structure its digital communication and highlight its expertise, on-site work, and know-how.

It all began with a clear editorial strategy built on a tone that was both technical and accessible. This content direction was adapted across social platforms (Facebook, Instagram, LinkedIn, WhatsApp), with an average of 2.7 posts per week over the course of a year.

A fully integrated, visual, and result-driven setup

To increase visibility, the content strategy focused on varied formats:
📸 construction site photos, 🎥 short videos, 🧩 technical carousels.
Topics covered included site safety, material quality, field expertise, and internal processes. A targeted hashtag strategy and relevant alt texts were systematically applied to improve reach and accessibility.

In parallel, dozens of video shoots were coordinated to showcase ongoing projects. Over 60 sponsored campaigns were launched to build brand awareness, drive engagement, and generate commercial leads.

A monthly performance report helped track progress, realign priorities, and improve the strategy over time.

Key actions at a glance:

• Development of a multi-platform social media strategy

• Coordination of video shoots and visual production

• Creation of industry-specific content (safety, processes, construction)

• Optimization of business accounts (Facebook, Instagram, LinkedIn, WhatsApp)

• Implementation of a hashtag & alt text strategy

• Launch of 60+ targeted advertising campaigns

• Monthly performance reports & strategic recommendations

Results achieved:

• 500+ qualified leads generated via ad campaigns

• Stronger brand image in a competitive B2B space

• A consistent and professional online presence

• Increased visibility across relevant digital channels

Structuring the communication of a B2B industrial player